2017 SEO Trends for Small Businesses
Search Engine Optimization is a business need of this century. We are all users of the internet. And search engines play a significant role in it. Small businesses focus more and more on SEO to stay upright in the current market competition. Some of the 2017 SEO trends for small business are as follows,
• Mobile first index
Almost every single person has a smartphone and interacts with the internet daily. Mobile searches have already surpassed desktop searches by now. This motivates the user and makes it easier to get the accurate search result.
• Voice search
The introduction of voice search is another turning point in SEO. It tends to make searches easier for users. Older and differently abled users too can get access through just using their voice.
• Well-structured data
This is as important as the above two. Well-structured data helps search engines to understand the website. This enables to provide the accurate result of the searches.
• Social signals
Social signals are really good opportunity for small businesses to attract customers. This is something more than marketing. When something is shared through social media, there are many users who go through it. In a way, it gives a huge boost to the shared content. This is an effective trend out of the other 2017 SEO trends for small businesses.
• Digital assistants
Customer preferences are noted, and they provide products and services based on their preferences. Includes personalization of goods and services.
• Role of Schema
With the use of schema, it helps the search engines return more informative results for the users. With the use of schema, SEO searches have topped up with great improvement.
All of the above 2017 SEO trends for small businesses trends contribute for small businesses equally. Each trend is of equal importance, and each of them should be prioritized. With the dynamic changes in the market, the future of the small businesses cannot be exactly predicted. Along with this, the trends cannot be overlooked.