Dominating SEM Trends in 2017
Search engine marketing(SEM) is one of the internet marketing strategies which includes both paid ads and search engine optimization. SEM has turned out to be quite familiar with the use of new technology. Technology keeps evolving day by day, with the competitiveness of the industry. Let us see some of the top Dominating SEM trends of 2017.
1. Video content
It is one of the first Dominating SEM trends of 2017. Video content keeps to be more successful than keywords, and shortly they might even replace keywords. Use of videos is an excellent way of grasping the attention. Unlike texts, people are more likely to look at videos.
2. Voice search
It is a trend which has brought a new aspect to SEM. Search engine’s new feature of voice detection enables to identify the voice and produce the search results. Siri, Now and Cortana has made use of search engines easier and convenient. The conversion rates and engagement ways are higher than text ads which lead to greater effectiveness.
3. Selling on social media
It is the most trending among the Dominating SEM trends of 2017. Different social media has enabled their advertisers to sell directly on their pages. For example, we can see that Facebook, Instagram, and Twitter has promoted marketing through social media. In this way, it is easier to attract the target audience and pursue them.
4. High ranks and reviews
Higher ranks and reviews help to get more attention. It tops up a page and is likely to get more customer views. Reviews play a significant role in SEM. Good reviews enable many user views making it more popular among the users. Everyone seeks excellent service, and if the Pre users give good reviews about it, the companies benefit from it. Pages with higher ranks are most likely be at the top.