Washeen, Head of SEO, has 15+ years in SEO & SEM, enhancing traffic and revenue across industries. Also graduated from Full Sail University for BSc. Web Development & Design.
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Search engine marketing(SEM) is a widely used internet marketing strategy which refers to paid ads that appear on the page. SEM is a traditional strategy by now with utilization and growth of new technology. Technology keeps evolving day by day, and so the competitiveness of the industry. Let us see how SEM is changing in 2017. The following are some widely used SEM Strategies in this year;
1. Video content
Video content will be more successful than keywords, and shortly they might even replace keywords. Use of videos is an excellent way of grasping the attention of users. Unlike texts, people are more likely to look at videos. It tends to attract more visitors to the website than the written contents.
2. Voice search
It is a trend which has brought a new aspect to SEM. Search engine’s new feature of voice detection enables to identify the voice and produce the search results. Siri, Now and Cortana has made use of search engines more easier and convenient. The conversion rates and engagement ways are higher than text ads which lead to great effectiveness.
3. Social media selling
Different social media has enabled their advertisers to sell directly on their pages. For example, we can see that Facebook, Instagram, and Twitter has promoted marketing through social media. In this way, it is easier to attract the target audience and pursue them.
4. High ranking and reviews
Higher ranks and reviews help to get more attention of customers. It can top up a page and get more customer views. Reviews play a significant role in SEM. Good reviews enable many user views making it more popular among the users. Everyone seeks excellent service, and if the pre users give good reviews about it, the companies benefit from it. Pages with higher ranks are to be at the top.