Hummingbird was first released in August 2013. Hummingbird algorithm is made up of more than 200 factors that can affect rankings and searches. The Hummingbird algorithm is designed to focus on the meaning of a phrase, rather than individual keywords. This is because many people now use their voice in mobile searches, rather than typing. Hummingbird reflects this new approach to search, bringing results based on key phrase search intent, the inter-relation of words, geographical location.
If your website is of quality content, then Hummingbird will make no difference. Hummingbird is also a good thing for content writers as long as the content being produced is worthwhile. The algorithm is intended to help to get rid of irrelevant content and spam. Hummingbird and all of its parts are made up of things that can affect rankings.
Some regional directories are getting both high rankings and high visibility. Authorship has been separated from places due to the Hummingbird algorithm. Even small businesses can earn both organic and “pack” search results if they are well optimized. This is a great opportunity, after the introduction of the algorithm.
Many local search “packs” are shown in the 4th position, especially for generic local searches. This helps both regional and national directories to compete with the local search results. Google tries to give the best experience for their customers. Therefore it keeps introducing new algorithms and updating existing ones in order to satisfy the customers. Mobile internet is a huge domain that’s only now coming into its own. Google is all set to respond to voice searches performed on smartphones.
There is a number of keywords and phrases that are being concerned. The best gets the higher ranking and traffic.
Washeen, Head of SEO, has 15+ years in SEO & SEM, enhancing traffic and revenue across industries. Also graduated from Full Sail University for BSc. Web Development & Design.