Many businesses prefer to use single page websites, and therefore it has turned out to be hugely popular by now. To make it short, there are pros and cons on one paged websites too. What do you think, does the design of your site has an impact on your SEO rankings? Will a single paged website be an advantage or a disadvantage in your SEO strategy? Let us analyze this critically on both the cons and pros of single page websites.
Single page websites are useful for those looking to target a specific audience. Only the relevant information is provided, and it makes it easy for the users to go through what they need.
Since the majority of the people are going through web pages using the mobile phones, which is considered as one of the advantages of having a single page website. Since mobile users can get a good view of the site at searches, they prefer single paged websites.
One disadvantage of single paged website is it limits keyword ranking. Since it focuses on a small amount of content, you are unable to rank many keywords.
Another downfall of using a single paged website is content published on them is not as precise as what is posted on multi-page sites. Since the content is limited to one page, it doesn’t always provide the users a quality content.
There are some SEO strategies and best practices which won’t comply with a single paged website. On such situations, the SEO strategies won’t be effective as they can be.
As you see a single paged website can be good as well as bad. It is the company which has to decide what design is most appropriate for their business. If you choose the correct design according to the situation, then you can top up with your SEO strategy.
Washeen Alagiyawadu is a Web Developer, Designer and one of the Top 25 SEO Experts in USA.