Latest SEM Trends for New Businesses

SEM or Search Engine Marketing uses paid search advertisements to increase the number of visitors towards a website. Today Search Engine Marketing has made significant changes in the customer and marketer behaviors. To succeed in the market, new businesses should adapt to these changes. So let’s go through the latest SEM trends for new ventures.

Today mobile optimization has become a must. As people use their mobile phones to browse the internet, the mobile traffic keeps on increasing when compared to the desktop. Recently Google has made favors to the sites which are mobile friendly. Most of the firms have started to redesign their sites to offer the mobile users are a better experience.

Social media websites have enabled the marketers to sell their products directly to the customers without a third party involvement. Facebook and Instagram have introduced the “buy now” feature enabling the customer to purchase without leaving the app. Most of the customers spent a less time in shopping, so this is an excellent opportunity for them. Furthermore, it is a fantastic opportunity for the marketers to reach their target audience and increase conversions. Gradually it reduces the gap between the customer and the firm.

Youtube and Facebook receive billions of video views daily. It proves how much people love to watch videos. According to recent studies, the contents including videos have higher engagement rates when compared to the written materials. Videos are more catchy and exciting than reading a detailed article. The marketers can give a clear picture of their products to the customers using video contents.

Digital assistants have become one of the latest SEM trends for new businesses. It has become more popular among the mobile users during the past few years. Digital assistants like Siri and Cortana are making the lives of users more convenient. On the other hand, it is a challenge for the new firms as they must optimize the voice search. These are some of the latest SEM trends for new businesses. By using these, new ventures can beat the competition and increase their visibility.