SEO simply helps to increase the visibility of your website in search results. In today’s market, SEO has become important than ever. Daily, search engines serve millions of users looking for solutions to their problems. To cater the user’s needs, businesses should practice various SEO strategies and techniques. The main aim of SEO is to place your business at least one step ahead of your competitor. SEO keeps on evolving with the technology. So it is important to stay updated about the changes in the search engines. Most of the marketers use social media platforms such as Facebook, Twitter, and LinkedIn to boost their SEO. The companies that have more likes by the viewers are ranked higher in the search results of Google. People refer the social profiles of businesses to find the necessary information and to get a better image of the brand.
Users prefer sites with high loading speed. So the businesses have to optimize their sites to retain the customers. If the loading speed of your site is limited, the user immediately switches to the next available site. It can be avoided by optimizing the responsive sizes and formats of the images that can be found on the website and eliminate useless data that slows down the time taken to load. During the past few years, the number of mobile searches was rapidly increasing than the desktop searches. Eventually, traffic density has moved from desktop to smart phones. So Google states, websites which are mobile friendly are favored. So the businesses have to redesign or design their websites giving the opportunity for the customers to visit the sites using their smartphones. It can provide a better user experience to the visitor. It is expected that the SEO strategies and techniques would increase the quality of a vast number of websites during the year 2017.