Social networks have been with us for over a decade, but it feels like forever. As a result, social media marketing has become a part of our lives. Today we are captivated and captured by the technology. It is impacting how we work, socialize and play. So let’s go through some of the most exciting social media marketing trends.
Chatbots are a conversational agent that is designed to resemble intelligent conversation without a human being present. Chatbots offer flexibility to automate tasks and assist in retrieving data. They have become a vital way to enhance the consumer experience for better customer service and growing interaction. Customers are always searching for quick replies to their comments and inquiries. The chatbots are created in such a way that they can answer most of the questions placed by customers, without human intervention.
Attracting attention online is a struggle between brands with big budgets and marketers with little cash, but you should know how to hack business growth with technology. Content plays a significant role in marketing. Providing a unique and informative content is necessary. When the tools become smarter, the people’s resistance to general advertising grows higher, the need for personalized and relevant content is essential. Advertising delivery has become more important. Facebook re-targeting and adverts drove by recognizing where you have been on the web and your concerns are becoming the digital advertising tactic of choice for their campaigns. It delivers relevant content that converts at a much higher rate.
Social media marketing automation further can provide the data to the right content at the right time to the right customer. Most of the social platforms have launched their live streaming facility or video sharing. Today it is one of the best social media marketing trends. The companies use the live streaming to provide a better experience to the audience. With the crowd in the social feeds, it is a challenge for businesses to increase their visitors. So they have to use new tactics to attract the viewers.