The Google Panda Algorithm was first released to the market in February 2011. Many of you who are unfamiliar with the term may wonder what this algorithm is and what purpose does it serve. The Google Panda algorithm is a ranking algorithm which was introduced with the aim of preventing “low-quality sites” being on the top of the search results, and bringing “high-quality sites” on the top of the search results.
It was named “Panda” because of the name of Google engineer who developed the technology is Navneet Panda. There were some updates to the algorithm after it was initially released on 2011. Google is trying to provide the best customer experience to the visitors through Search Engine Optimization (SEO).
Only the sites which are containing quality content will be ranked at the top. In that way, the users are most likely to get what they are looking for. This change brought in with the introduction of the new algorithm has affected the rankings of almost 12 percent of all search results.
The companies with the best sites were able to be on the top, and the others were affected negatively. Google has even provided with guidelines on how to be on the top of the rankings and survive among the competitors. You need to give more attention to what you publish on your website. The content must be unique, of high quality and it should cater the needs of the people. Writing whatever that you think might increase your traffic won’t do.
It is on the hand of the website developers, whether to stand still with the upcoming updates in algorithms or to quit with failure in rankings. Google will keep updating the existing algorithms and introducing new ones. However strong websites will survive the change, and the weaker will have to leave.
Washeen Alagiyawadu is a Web Developer, Designer and one of the Top 25 SEO Experts in USA.