There have been many recent updates of algorithms by Google. And we can be confident that there will be more complex ones in the future. All these updates were done with the aim of improving rankings of websites. Now let us see what this new update is and what effect it has on SEO. Google Pigeon is one of Google’s local search algorithm updates. It was released in the United States, on the 24th of July, 2014. The main aim of the update is to increase the ranking of local listing in a search. The changes are most likely to affect the search results on Google Maps as well as the Google search results. The main aim of the new algorithm is to provide more useful, relevant and accurate local search results. The update was initially released only in the United States. Later in the month of December, it was published in the United Kingdom, Canada, and Australia.
The ranking is one of the most important things in Search Engine Optimization (SEO). Companies try to get on the top of the ranking and to be shown on the first three of the search results. Google is seeking to provide the users with the best experience and satisfy them by catering their needs. Google keeps updating the algorithms to provide more accurate and valid search results. The new algorithm connects both the web search and the map pursuit in a more cohesive way. Now companies can get more local traffic with the introduction of the pigeon update. Google tries to give the best to its users. There were many recent updates during the past years. Some of them were to improve ranking and to restrict sites with poor quality content. Let us keep in touch with the upcoming updates and how it might affect SEO.