Recently there were many algorithm updates by Google. All these updates were released with the aim of increasing the ranks of websites. Google Hummingbird Algorithm update was launched in September 2013. This new model was issued with the intention of making search engines more directed towards the conversational search. With the latest update, Google has changed the approach of keyword oriented searches to intent oriented searches. Rather than an individual keyword, it is designed to focus on the meaning of a phrase. Eventually, this has a significant impact on the website rankings. The hummingbird algorithm update can be considered as a reward based change when compared to Panda and Penguin algorithm updates.
Hummingbird is a good thing for content writers, as long as a worth full content is produced. The algorithm intends to help in getting riding of irrelevant content and spam. The internet is stuffed with spam, so it is necessary to focus more on high-quality rewarding pages and penalize low-quality pages with the aim of showing better results. According to Google’s point of view, Hummingbird Update needs to improve the conversational search, which uses the voice of the user to define the search request. For spoken search requests, the entire search demand of the user is determined at a higher level as well, and more relevant results are returned. It shows that the search results are categorized differently than earlier, which results in more accurate answers. Google always attempts to give the best to their users. The SEO is always changing, and to stay ahead of the competition, you need to be updated to about all of the currently outstanding SEO techniques and ensure that they are used in your websites. It is the right time to prepare yourself and your site to stay ahead of the industry.